PENGUIN 4.0
Penguin is now running in real time.
Generating back links can now be updated live. Concentrate on high-authority back links and not on LOW-quality SEO.
Links are still important
It’s important to know external links are still relevant; Google has explained this number of times. Experts such as John Mueller, Gary Illyes and Matt Cutts clarifying just how important links as a ranking signal to climb the ladder in SEO.
What Google wants
From the Penguin 4.0 announcement: “focus on creating amazing, compelling websites.”
From the Webmaster Guidelines: “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”
No longer is Penguin a site-wide negative ranking factor
That’s right – no more site-wide penalties if you happened to be experimenting with bad SEO. Penguin is now focusing on a more granular level, so if one page gets penalised, the rest of your website can still keep its ranking.
Penguin threats remain
Penguin algorithm is looking for a site with one or numerous of the following types of back links in their profile:
- Links from poor quality, “spammy” sites.
- Links from sites created purely for SEO link building (PBNs);
- Links from irrelevant sites.
- Paid links.
- Links with overly optimised anchor text.
POSSUM
Local business listing is also the key to your online success. Proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum.
With the Possum algorithm change, Google is continuing down a path it has been travelling for quite some time, which is the merging of local and organic ranking signals.
If you are relying on Local Listing, your business could be affected by the new update.
If your business is sharing the same address with similar local businesses your listing will be less visible in the search results.
Google has always been filtering local listing with the same phone number or domain for a while now, but now they may also filtering businesses sharing the same physical address.
Let’s say your business is offering printing services and shares the address with a similar service provider, the bad news is one of the listing can be filtered out…leaving you with decrease in foot traffic and website clicks. This is their way to eliminate duplicate content in its search result.
How to convince Google your listing is unique and valuable?
- Make sure your listing is unique and accurate as possible.
- Check if your business is listing on high-authority local resources & directories.
- Verify your business descriptions.
- Add high-quality videos and images to your listing.
- Ask customers to review your business.
Location
T: 0411 516 787
Address: 184 Christmas St, Fairfield VIC 3078
